How I’ve helped organizations
Digital Strategy
Navigate uncertainty. Align around what matters. Build what’s next.
Translating bold ideas into aligned strategies, scalable business models, and testable roadmaps. From early-stage ventures to innovation inside large enterprises, I guide teams in identifying where to play and how to win, while keeping customer and stakeholder needs at the center.
Customer & Market Discovery
Surface what matters. Translate insight into action.
Uncover what your customers need, using mixed-method research and synthesis to fuel strategy, design, and prioritization. From qualitative interviews and journey mapping to segmentation and rapid testing, I help you size opportunities, uncover actionable insights, and build confidence in your solution.
Implementation
Strategic thinking. Operational follow-through
From framing the vision to delivering the pilot, I navigate both the complexity of systems and the realities of execution.
Results & Professional Highlights
Social Impact & Global Health
Designed digital investment tools for women’s health equity with the Gates Foundation and Sonder Collective, using behavioral segmentation and systems thinking to drive global funding decisions in low-resource settings.
Startups, Incubators & Venture Acceleration
Accelerated GTM success for women’s health, wellness, and medtech startups through AndHealth and Apex, a growth-stage health fitness and tech company acquired by VC, integrating clinical insight with consumer experience.
Built the MVP for Apex Fitness Group’s nutrition platform, launching a direct-ship program that combined supplements, ready-to-eat foods, and digital tracking for strategic accounts.
Advised on the future of health tech, including robotic surgery, AI-driven care platforms, and wearable technology, bringing a strategic lens to early-stage product innovation.
Corporate Innovation & Health Strategy
Led innovation and customer experience strategy at Elevance Health and Kaiser Permanente, delivering AI-powered, human-centered care models across digital and physical touchpoints, improving CAHPS scores, care team workflows, and operational efficiency through Epic EHR integration.
Defined Anthem’s Signature Member Experience in partnership with the Office of the CMO, aligning clinical, digital, and service strategies across the member lifecycle.
Shaped MVP and vendor strategy for a remote patient monitoring initiative, guiding RFI design and enabling technology partnerships and joint ventures.
Supported $20M+ in healthcare advisory wins as a trusted client partner, aligning enterprise strategy with delivery and transformation.
Board & Civic Leadership
Board Member at SFMade, supporting local manufacturing and inclusive economic development in the Bay Area.
Former Board Member at The Crucible, an industrial arts nonprofit, where I helped expand access to arts education and community engagement through partnerships.
Academic & Thought Leadership
Educate and empower next-gen leaders as an adjunct professor of Strategic Management at the California College of the Arts Design MBA program, bridging business strategy, innovation, and human-centered design.
